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Senior Marketing Data Analyst (M/F/X)

Job description

Senior Marketing Data Analyst
€70,000 to €90,000 (including bonus)+ Holiday + Benefit

Excellent opportunity to join a start-up in the entertainment and gaming sector changing the way users are able to consume content.

This company produces a platform which allows mobile games to be accessed by users while inspiring their loyalty through innovative features.

In this role you will a key role in building a reliable foundation for user acquisition data and help the UA team achieve company goals. This role involves validating and analysing the results of user acquisition efforts and providing valuable insights to improve performance. ?This is a great opportunity for any data analyst to take the lead in deep data analysis, identify growth opportunities, and ensure data accuracy.

The ideal candidate will be experienced in fast-paced B2C environments ideally within the mobile apps sector. You will have experience using SQL and Python and data visualization tools including Looker, Metabase and Tableau. Also with an in depth understanding of digital marketing strategies, as well as technical knowledge of iOS and Android marketing analysis to tailor strategies for both platforms

This is a fantastic opportunity to have a role where you can take ownership of projects working with a high degree of autonomy creating the long-term strategy of the product.

The Role:

  • Measure the performance of marketing campaigns, build ad hoc custom reports, and analyze anomalies and trends.
  • Develop and maintain data visualization dashboards.
  • Develop the SKAN measurement approach for Google, Facebook, and TikTok.
  • Manage user LTV prediction tools, ensuring the LTV model's reliability and data accuracy.
  • Research and revise the CPE targeting strategy for UA channels, and design the event implementation flow within our apps.
  • Develop UA alerts and reports automation.
  • Design and manage UA spend and revenue planning tools, and assist in setting goals for the UA team.
  • Manage MMP tools (Adjust), and provide technical support and troubleshooting for the marketing team, specifically related to app attribution, event tracking, and callback implementations.

The Person:

  • You have a Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field.
  • 3+ years of experience in a similar role.
  • You have proficiency with data analysis tools and programming languages, such as SQL, Python, etc. and data visualization tools (Looker, Metabase, Tableau)
  • You have a strong knowledge of app attribution tools commonly used in the mobile advertising industry and concrete experience with most major mobile marketing channels such Meta, Applovin, Google Ads or Unity and other networks / DSPs.
  • You have experience with setting up and managing event tracking in mobile apps. Especially with a focus on SKAN, Firebase etc.
  • You have in-depth understanding of digital marketing strategies including down funnel analysis, as well as technical knowledge of iOS and Android marketing analysis to tailor strategies for both platforms.

Reference Number: BBBH231059

To apply for this role or to be considered for further roles, please click "Apply Now" or contact Alexandra House at Rise Technical Recruitment.

Rise Technical Recruitment GmbH acts an employment agency for permanent roles and an employment business for temporary roles.

The salary advertised is the bracket available for this position. The actual salary paid will be dependent on your level of experience, qualifications and skill set. We are an equal opportunities employer and welcome applications from all suitable candidates.